SHO-BI was founded in 1948 as a cosmetics sundries wholesaler. Since then the SHO-BI has expanded to now cover everything from original product planning and manufacturing to sales and sales display designs. We have also added contact lenses to our product lineup. SHO-BI brings the kawaii aesthetic to the world through an extensive list of goods designed to meet the needs of women from all walks of life. SHO-BI is listed on the first section of the Tokyo Stock Exchange, and is a trusted corporation with the flexibility to adapt swiftly to trends and market changes. As a company I know we will continue to evolve and cement our global brand, and I look forward to experiencing SHO-BI's future success.